MOTHER MIRACLE

branding, strategy, custom typography, pattern, merchandise

Identity system for a non-profit K⁠–⁠12 school providing education and nutrition to underprivileged children in India

Conducted research, crafted a creative brief to clarify the communication goals, and then developed a graphic mark that expresses the character, values, and essence of Mother Miracle. Extended into a compelling system including a color palette and applications.

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