Mother Miracle—identity system for a non-profit K–12 school providing education and nutrition to underprivileged children in India
tags
brand design, research, strategy, custom typography, pattern design, merchandise design
spring 2023
Design Rationale
For this project, I chose to work with a non-profit organization, Mother Miracle. I conducted research to learn about the organization, crafted a creative brief to clarify my communication goals, and then developed a graphic mark that expresses the character, values, and essence of Mother Miracle. As a final step, I extended it into a compelling identity system that included a color palette and applications.
